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Greetings, To 3D or Not To 3D readers! This outing of your favorite premium cinematic experience has been enhanced thanks to a fictional sponsorship by Universal Dynamics - creators of Rozzum 7134.

For special presentations of that blockbuster and others, companies like CJ 4DPlex have turned splashing and shaking moviegoers into a lucrative art. By Neima Jahromi First you get the aroma of the ...

Movies are not just simply for watching. When you experience cinema in a 4DX auditorium, it’s an enhanced sensory experience that will make a movie feel more like real life. Your seat moves, shakes, ...

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A fitting epic ending.

A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

In George Miller’s new Mad Max film “Furiosa,” a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Feet away, among the rows of gyroscopic 4DX chairs, plumes of fog ...