Will Snap's augmented reality glasses help or hurt the company?

Snap is betting mainstream consumers will adopt its wearable AI.

Snap SPECS AR Glasses Put Standalone Wearables Back in Focus

Snap SPECS preorders are open at $2,195, putting standalone augmented reality glasses back in focus as AI wearables gain ...

Can Snap stock benefit from its bet on augmented reality glasses?

Shares of Snap Inc. have been under pressure after the company's latest push into augmented reality, raising questions about ...

Snap unveils its $2,195 augmented reality glasses as rivalry with Meta heats up

Snap's Chief Executive Evan Spiegel jabbed at rival Meta and explained why he thinks smartglasses represents the "next major ...

Snap unveils ‘Specs’ augmented reality glasses with $2,195 price — and goal of replacing smartphones

Snap Inc. unveiled the company’s new “Specs” augmented-reality glasses on Tuesday with an eye-watering $2,195 price tag – and ...

Snap stock falls as Specs augmented reality glasses draw mixed reactions

Learn more Snapchat parent company Snap (SNAP) stock took a hit on Wednesday, a day after the company launched its ambitious ...

7 Best Augmented Reality Stocks for 2026 and How to Invest

An in-depth look at the leading augmented reality company stocks in the U.S stock market this year. Here’s what you need to know.

Robo firefighters, holographic assistants and universal remotes: Inside the Augmented World Expo

Qualcomm is powering most of this new tech. Here are a few developments that illustrate how mixed reality and the metaverse ...
CNET

Augmented reality comes to mobile phones

It's been used for years in video gaming and for military applications, but now, thanks to advances in chips and wireless, AR appears destined for the mobile market. Marguerite Reardon started as a ...