Co-CEO Christiane Pendarvis said the brand is doubling down on awareness, trial and expansion beyond hair care.

Pirate fans will soon see a new ECU pattern on fan gear thanks to a partnership between ECU and Adidas. Adidas, the official apparel provider for the Pirates, has designed a new, unique pattern ...

Tracee Ellis Ross' latest beauty launch is going to blow you away. Today the Pattern CEO and founder unveiled the hair care brand's first heat tool: a blow dryer "for curl conscious and textured" ...

Everybody loves Tracee. Now, everyone also loves her thoughtfully curated haircare brand Pattern, a labor of love that Ellis Ross oversees from end-to-end. This may come as a surprise since she is ...

NEW YORK--(BUSINESS WIRE)--Pattern Brands, a family of brands with a shared mission of enjoying daily life at home, announced today that it has raised $25M in a Series B on top of the $60M of ...

The following is a release from ECU Athletics Communications. GREENVILLE, N.C. – The East Carolina University Athletics Department and adidas, the official athletic footwear and apparel provider of ...

The blow dryer — out now — took two years to perfect, Pattern Beauty CEO and founder Tracee Ellis Ross tells PEOPLE Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the ...