Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” — to mark “a new era” for the brand and celebrate the connection between sports and everyday life.

When Champs Sports began researching what customers wanted out of its stores, it discovered a simple truth: customers prefer to shop in malls. The sports apparel retailer also learned that they want a ...

The Redefined Champs Sports Retail Experience Debuting in Tampa and Portland Metros Features an Immersive Design and Elevated Product Assortment, Anchored by Champs Run Club Driven by customer ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Champs Sports, a division of Foot Locker Inc., has introduced a ...