Consumer behavior does not shift gradually anymore. It moves quickly, often in response to inflation pressure, digital convenience, social influence, and changing ideas about value. People are ...

With 2.1 billion searches registering on Google News as of the 20th of March, it’s fair to say the virus is all people are talking about, all people are thinking about, all people are worried about.

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

Sandiip Kapur of Promodome Communications suggests summer marketing needs cultural insight, personalization and real-time ...

LONDON, United Kingdom, November 27, 2025 (EZ Newswire) -- In recent years, the iGaming industry in the United States has witnessed a dramatic transformation, and online gambling revenues have surged ...

The honey market remains a compelling field of study due to the multifaceted motivations behind consumer purchasing behaviour. Research indicates that consumers are drawn not only to honey’s ...

This post is the second in a series. In a previous post, I explained how, over centuries of trial and error, societies have built behavioural channelling to ensure that people behave as they should.