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Verizon launches new Simplicity plans dropping activation and upgrade fees while introducing a loyalty program with 3% back on bills and brand perks.

Verizon is giving customers cash-back rewards through a new loyalty program. It's also launching simpler phone plans starting ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

If you want to earn rewards points at Best Buy, you'll have to take out a Best Buy credit card to be able to redeem them. Some customers hate the idea. The company's free "My Best Buy" program has for ...

Hotel owners say Marriott’s reward program is ripping them off - A group of hotel owners have voiced their concerns to ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...