DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement challenge also extends to other marginalized groups, but the ...

There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t ...