Snapchat has become synonymous with smartphone selfie filters and lenses, despite some privacy missteps, and there are a whole lot (both official and user-created) to choose from. Butterfly lenses are ...

Snapchat has taken a significant step forward in the realm of artificial intelligence (AI) by launching its first open prompt AI Lens, the Imagine Lens, for free in the United States. This innovative ...

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

Snapchat is introducing AR Lenses powered by generative AI, the company announced at its Snap Partner Summit today. To start, the platform is rolling out a new “Cosmic Lens” that turns you and your ...

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

You’re always bound to stumble into a trend on TikTok, and while the latest one might leave you laughing until you cry — it’ll also leave you a little confused. The crying face filter (you know the ...

Theatrical campaigns using an AR lens in 2021 in addition to video buys saw a 32% average incremental reach, according to research cited in the release. Which could be why Disney is expanding its ...

Snapchat's new Lens offer more ways for users to learn about Black innovating. Credit: Pavlo Gonchar / SOPA Images / LightRocket via Getty Images As we move into the final weeks of February, digital ...