Target announced Tuesday three top executive changes, which include the reassignment of current Chief Marketing Officer Lisa Roath as chief merchandising officer of food, essentials and beauty, ...

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to ...

Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who acts as a modernized take on a Christmas icon, per details shared with sister ...

Target shoppers say the store’s new holiday ad campaign is appealing to its target demographic, and they’re here for it. This November, the company dropped a “sleigh-ful” of new ads in which Santa ...

Target wants to transport “Stranger Things” fans to the fictional town of Hawkins, Indiana, through retail activations and an ad campaign celebrating the fifth and final season of the hit Netflix ...

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