So what's next? What's next is what's next--the ability to forecast where events are heading, then make informed decisions based on that assessment. Predictive analytics, the scientific name for using ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Strategic partnership helps banks and credit unions expand lending opportunities, improve portfolio performance and increase ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

The success of a marketing plan in today’s competitive marketplace depends heavily on the persuasive power of campaigns. Predictive analytics support this process by providing insights from the common ...

IBM Watson is the most well-known example of predictive analytics in use. If your company wants to benefit from predictive analytics, here's what you need to know. Predictive analytics use historical ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Every business has a treasure trove of data, from customer and transaction information to manufacturing and shipping statistics. The key is figuring out how to use it to impact the business’s future.